The Expanding Wallets and Purchasing Influence of Millennials and Gen Z
As Millennials and Generation Z professionals ascend into decision-making and influential positions within their organizations, capturing their loyalty is critical to not only fueling businesses’ current growth but also, critical to securing their position as a leader in the marketplace of tomorrow.
This e-book will highlight:
- The current and emerging influence and purchasing power of Millennials and Generation Z.
- How Millennials and Generation Z technology and communication preferences are reshaping customer service.
- Keys to providing these consumers with an efficient and effective support experience.