Colors
Below you will find the corporate primary and secondary color palettes to use, as well as usage instructions. Please contact the Marketing team if you have any questions regarding the color palettes or usage.
01
Primary Colors
The Primary Colors will have the highest use case and should be the dominant visual experience on both digital and physical applications.
UJET Blue
RGB: R16 G159 B255
CMYK: C68 M26 Y0 K0
Pantone: 2191 C
HEX: 109FFF
(Font) UJET Navy
RGB: R0 G8 B67
CMYK: C100 M95 Y34 K53
Pantone: 274 C
HEX: 000843
(Accent) Orange
RGB: R255 G78 B51
CMYK: C0 M84 Y84 K0
Pantone: Warm Red C
HEX: FF4E33
(Accent) Aqua
RGB: R2 G201 B229
CMYK: C66 M0 Y11 K0
Pantone: 311 C
HEX: 02C9E5
02
Secondary Colors
The Secondary Colors are variations of the Primary Color pallet. Some use cases include background colors, data analytics, and chart visualizations.
03
White Usage
UJET adds heavy emphasis on white space (also known as negative space). White space balances design elements and adds weight to the content. We want to remove clutter not only because it's part of our mission - but also for legibility and focus.
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