Customer Experience Management for Driving B2C Growth
Customer experience management (CEM) platforms will be a crucial growth driver of the business-to-consumer (B2C) sector in the next decade. The market for CEM solutions is estimated to grow 18 percent annually through 2027, with eventual sales hitting $27 billion. This market is hot right now for a reason.
Large consumer B2C companies need data-centric, artificial intelligence-enhanced solutions to drive efficiencies for, and interactions with, their customers.
Join experts on this on-demand webinar as we discuss:
- How CEM insights can prioritize your business’s next improvement
- How leading B2C companies use CX to improve KPIs and ROI
- How to increase lifetime value using digital self -service and AI driven channels
- How to integrate customer preferences throughout the digital customer journey
- Why it’s essential to unify customer data across sales, marketing, and support
- How to enhance customer journeys through app-centricity
- How an orchestrated journey provides value in real-time for customers
- How to move beyond mapping to layered intelligence