Aberdeen: Mobile Engagement- The Happier Customers & Better Business Results

With the rise of mobile devices that provide easy access when purchasing products, services, or seeking support, customers are using digital channels more than ever before.

Mobile engagement is about businesses seamlessly managing conversations across channels that can be accessed via these mobile devices, leading to happy customers and seamless CX.

In this new report, Aberdeen suggests three building blocks to implement and maintain a strong mobile engagement program:

• Build contextual awareness of customer journeys
• Move beyond silos to deliver truly seamless experiences
• Use analytics & AI for continuous improvement

Download the report for a deeper dive and to learn more about the role of mobile engagement in modern CX programs.