Yes, Your Business Needs a Mass Texting Service – and Here's Why

Mass texting is one of the hottest tools in brand marketing right now, and if you’re not taking advantage of this high-engagement growth strategy, you should be. 

Let us number the reasons why: an automated text message system gives customers immediate access to your brand, it increases visibility to your promotions and campaigns, and it’s a great way to keep your brand on your customers’ minds. 

If you're still unconvinced that a mass texting service is something worth looking into, here are five more reasons why it’s worth adding to your marketing budget: 

• Better ROI than traditional marketing
• Massive conversion rates
• Increased traffic to other channels
• Improved relationship with customers 
• More robust insights to help you build your business 

Mass texting is outperforming traditional marketing in ROI—by a lot 

SMS is rapidly outpacing traditional marketing methods in effectiveness, even email (we’ll get to some impressive stats about that later).

Globally, 6.6 billion people use smartphones—that’s 83.72% of the world’s population. Add in the number of people who own smartphones, and that number jumps to 91.5% of the world’s population. It doesn’t take a mathematician to deduce that smartphones are one of the most effective ways to reach new and existing customers. Enter mass texting. 

While email has an open rate of 20-30%, marketing texts have a whopping 98% open rate, and 90% of texts are read within three seconds. 

That means that most of your customers are going to actively look at your SMS texts the moment they arrive. 

One reason why mass texting services are so effective is because they’re reaching some of your most valuable customer blocks: Gen Z. 

The number of Zoomers who own smartphones is in the high 90% range, and with $360 billion in disposable income, you cannot afford to overlook them. SMS marketing reaches this generation of shoppers exactly where they’re at, and that’s what makes it so effective. 

SMS marketing has a massive conversion rate

The proof is in the pudding—customers aren’t just seeing your marketing texts, they’re also converting. Studies consistently show that the conversion rate for automated text messages hovers in the 25-30% range. For a sense of scale, the click through rate for email is around 3%. Additionally, 50% of U.S. consumers receiving an automated text message from a brand are going on to make direct purchases from that brand. 

Much of the conversion lift that comes from mass texting services can be attributed to coupon based promotions, which are highly popular via SMS. In fact, Adobe reports that texted coupons are redeemed 10 times more often than traditional coupons. 

SMS drives customers to other channels

Conversions aren’t the only thing seeing a bump from mass texting services. SMS marketing is also an incredibly effective way to drive traffic to and increase engagement in other channels you want customers in, like your website, your email, your social media channels and even just your brick and mortar store. 

According to SmartInsights, even sending a simple follow up text asking if customers have read your newest email can help your email open rates increase by 20-30%. Imagine what it can do for your web and social channels with the right strategy. 

Getting your customer to other channels means immersing and engaging them more deeply with your brand, and when you’re wanting to establish a loyal following that you have a real relationship with, the wider the access they have to your brand, the better. Using your website alone to drive customers to your email newsletter just doesn’t cut it anymore. SMS is a powerful way to provide additional support. 

Mass texting helps you strengthen your relationship with customers

While statistics show that SMS marketing is incredibly effective as a business growth engine, ultimately one of the biggest reasons to invest in it is that it can help you build brand awareness and long-term customer loyalty.

Aside from sharing promotions and discounts, mass texting can be used to personalize the customer experience (sending out texts on customer birthdays, for example), create a loyalty club experience that makes customers feel special and connected to your brand, update customers about their order status every step of the way so they feel informed and confident in your business’ services, and more. 

Another feature of mass texting services that really resonates with customers is their opt-in/opt-out capability. When customers can opt-in to your SMS marketing, it gives them the freedom to interact with your brand on their terms rather than be inundated with ads they don’t want to see. This is highly appealing for shoppers like Gen Z who are wary of being sold to and trickier to market to as a result. Giving them the freedom to determine what they see from your brand inherently makes their relationship with your brand better. 

Mass texting gives you insights that can help you improve your business

Because click-through rates and visibility are so high with an automated text message, it makes it a great space to get quick insights about how your brand can better reach your customers. 

Through cloud contact center technology, brands are effectively using their SMS messaging to collect customer feedback after interactions with representatives, run analytics about who is engaging with specific campaigns and why, access data that can help build more targeted campaigns, and engage with customers through SMS surveys. The one-two punch of increased conversion and increased insights are a compelling reason to invest in SMS. 

A mass texting service is one more powerful tool in your marketing arsenal to reach a wider range of shoppers and understand your current customer base better. Tools like UJET’s Cloud Call Center technology allow you to integrate mass texting with every other piece of your brand’s communications strategy so you can make the experience more seamless for customers and more effective for your team.